I lost the link, but an ad, it had closeup picture of peoples' faces (representing heroes, Iron Man, etc.) that would open their eyes and look up at the camera, as if determined. It would switch between them fast, having them open up.
The dull and dumb identify with this behavior, as a goal to aspire to, to simply be 'aware', or 'woke'. Eternally 'waking up' to the most mundane or idiotic vanities, with veneers of profundity.