Only reason I know what Balenciaga is (since I showed these to some of my friends and all of them were confused by what that even is) because I saw Sam Hyde prank calling them few times because they had some kind of scandal not too long ago, so it makes me think this whole thing is orchestrated as a PR stunt, not only as to demonstrate AI
But either way brands won't usually give you trouble doing free-advertising, but the first AI movement videos I saw just happened to be this brand